Where the rugged Wallowas meet the honest work of the Stangel family
Stangel Bison Ranch—Oregon’s source for 100% grass-fed, grass-finished bison—needed a brand that stood for more than just meat. One built for cast-iron meals and wild flavors. For quality born of care. And for a way of ranching that respects the land it comes from.
Brand strategy | Identity design | Style guide | Website redesign | Social
The new Stangel identity draws directly from the ranch itself—from the textured terrain of the Wallowas to the grit and humility of the family who runs it. Photography, voice, graphic marks, and a full digital experience come together to speak to a new generation of eaters—people who value real food, real people, and the raw beauty of the Northwest.
