Stangel Bison Ranch identity

Stangel Bison Ranch needed to become a lifestyle brand capable of carrying a household name that stands for more than meat alone— for time shared with friends, for culinary exploration, for premium quality, and for environmental responsibility. We created a visual identity inspired by the texture, down-to-earth-ness, and rugged beauty of the Stangel Ranch and surrounding Wallowa mountains. From photography and messaging, to graphic assets, style guide and website, we launched a new Stangel Bison that gives culinary enthusiasts, who value natural land, real people, and simple beauty, something to drool about.

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