Haakon Lenai brand identity and packaging

Wine collectors, patrons of high-end restaurants, and budding enthusiasts are increasingly aware of the caliber of Oregon Pinot Noir and Chardonnay. But reaching them requires creating feelings of refinement, exclusivity, and authenticity. We set out to explore the visual potential of Haakon Lenai, a new wine brand targeted at the luxury end of the national and international markets. Tone-on-tone styling, angular lines, and a brand monogram that recalls luxury automotive badges collectively point to an assertively rich overall brand experience.

Creative Direction | Art Direction
Brand identity, Logo design, Packaging, Signage, Style guide

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