Wine by Joe packaging concept

Wine by Joe stood at an inflection point, with new leadership and fresh insight creating the opportunity to revitalize the brand’s look-and-feel. The Wine by Joe wines are as comfortable under candlelight as they are in a backpack, which makes them anything but average in their category. So the brand’s look-and-feel needed to assert this character and step out of the herd. Leveraging both past and future—the new look and feel recaptured the brand’s original DNA while also defining a lively spirit to take it forward. Like a constellation, this brand concept arranges individual elements of beauty in a single, refined composition of diverse typefaces, colors, and type settings.