Wine by Joe packaging concept

Wine by Joe stood at an inflection point, where new leadership and fresh perspective opened the door to a revitalized brand identity. Equally at home under candlelight or tucked into a backpack, Wine by Joe wines are anything but average for their category. The WxJ look and feel needed to reflect that character—to stand apart and step confidently out of the herd. By bridging past and future, the refreshed identity recaptures the brand’s original DNA while defining a lively, modern spirit to carry it forward.

Creative direction | Art direction | Graphic design

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