An American classic
Beaver Mustard, a brand steeped in family history, local fanaticism, and deep commitment, came to us with a question, "How do we expand into the national market without losing our local cult following and our deep history in the northwest?". By taking core pieces of the brand story and family history, fundamental aspects of the visual identity, and a sense of northwest food culture, we infused life and color into the packaging and developed a brand playbook that moved Beaver mustard from dated and cottage to essential, universal, and true to it's roots . No longer just a regional favorite, Beaver Mustard is an American Classic!
Strategy | Identity design | Style guide | Brand playbook | Packaging | Asset suite
Creative direction | Art direction
Brand development, Logo design, Packaging, Brand guidelines
Brand development, Logo design, Packaging, Brand guidelines
