There can be only one
When developing brand and campaign identities, there are always a few concepts that the designer falls in love with—even if the client doesn’t quite feel the same. And, as the Highlander famously said (cue lightning), “There can be only one.” Still, some logos deserve another shot at glory.
Below are a few of my favorite marks that didn’t necessarily make it past the final round but still hold a special place in the pantheon.
Identity design | Logo design | Key art
