There can be only one (but I had a few favorites)
When developing brand and campaign identities, there are always a few concepts that the designer falls in love with—even if the client doesn’t quite feel the same. And, as the Highlander famously said (cue dramatic lightning), “There can be only one.” Still, some logos—like legendary warriors—deserve another shot at glory.
Below are a few of my favorite marks that didn’t necessarily make it past the final round but still hold a special place in the pantheon.
Identity design | Logo design | Key art
