Building a wealth management brand with warmth, sophistication, and soul
From our very first conversation, it was clear Vista didn’t fit the stiff, old-school wealth manager mold. They wanted a brand that felt like them: warm, smart, a little unconventional, and unmistakably Northwest. Guided by our strategy work, we created a fresh brand identity and asset suite that blends sophistication with authenticity, setting Vista apart as a firm rooted in community and proud to do things its own way.
Brand strategy | Identity design | Style guide | Website redesign | Collateral | Environmental
A digital experience that connects
The Vista digital experience is designed for clarity and connection, with a strong hierarchy, clean typography, intuitive navigation, and a confident, genuine voice. Behind the scenes, a flexible backend makes it easy for advisors to tailor the content around different client segments and needs.
Collateral that moves the brand forward
Vista’s whitepapers, slide decks, and other collateral build on the refreshed brand style, using the visual language to showcase each piece’s unique role within the larger brand ecosystem.
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— Dougal Williams, CEO, Vista Capital Partners
Bringing it home
We brought Vista’s brand identity into their physical space with thoughtful, understated details and a bold installation showcasing their core values at the heart of the office — a daily reminder of who they are and why it matters.
The result
The Vista brand now radiates with boldness and depth. Smart shapes, textures, and patterns work together to reflect the sophistication and spirit of a genuine Northwest leader. More than just a wealth firm, Vista stands out as a one-of-a-kind original.
