Daring food to do more
Idaho Milk empowers leading food manufacturers to create new potential on a sustainable path to feeding the globe. Today, having “done the hard work first” and establishing itself as the domestic leader, the company is poised to step into the global leadership position it has earned as it sets its commercial aims on bigger markets.
Strategy + Planning | Identity Design | Style guide and asset suite
Pushing the consideration process to its outer limit, we developed a visual style that moves away from the existing regional, agricultural sensibility to a modern, sophisticated, and innovation forward look and feel. Drawing on letter forms that conjure the plant’s complex pipeworks–where mastery of process yields unmatched results–we built this mark as a two-letter acronym and styled it as a daring movement ahead.
