Creative direction | Art direction | Graphic design
Brand identity, Print Collateral, Book design, Event materials
Brand identity, Print Collateral, Book design, Event materials
Literary Arts brand refresh
In 2016 Literary Arts came to us to help rethink their brand identity. On top of being cumbersome to use, there existing identity was increasingly arbitrary, unfocused and inconsistent. We took the opportunity to create a simple, flexible logo mark, a bold typographic scheme, and a dynamic color system that all work together to put the focus where it belongs, on the people and programs that make Literary Arts a cornerstone of the community.
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