What is Instant Ink?
After a lot of initial confusion and a mountain of customer questions, HP needed a simple and fun way to explain their new ink delivery service. We thought, "what's more fun than a pop-up book?".
After a lot of initial confusion and a mountain of customer questions, HP needed a simple and fun way to explain their new ink delivery service. We thought, "what's more fun than a pop-up book?".
Concepting | Art direction
