Delicious made simple
Hashi, a Portland catering, pop-up, and meal service outfit needed an easy-to-use identity that exuded their laid-back attitude and fresh, flavor-packed culinary style. A high-contrast logotype with an informal, boisterous attitude, bold, balanced typography, fresh bubbles of color, and simple naturally lit photography, gave hashi a feeling of delicious simplicity.
Identity design | Style guide | Strategy
