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Purple Hands, a winery in the Willamette Valley, came to us looking for a way to tell their brand story and create a unique, educational experience for their customers. Cody Wright's geologic and naturalist instincts, as a Vintner and winemaker helped lead us to the concept of Physis. Physis (Greek: φύσις phusis) is a Greek theological, philosophical, and scientific term usually translated loosely into English as "nature". With Physis in mind we sought to position Purple Hands and their wines as a culmination of great, relentless forces that push ever forward, revealing beauty and wonder along the way.